The busy-ness of my life is beginning to wind down, finally. The Big Event is over and was a Big Success – well attended and we made a little more money than we'd hoped for. That's always nice.
I've started spending some of the funds on newspaper advertising. My ads are mostly words with an evocative image. I tried boosting one on Facebook and it was, at first, approved, but then was disapproved because it exceeds Facebook's no-more-than-20-percent-type rule.
For Facebook marketers who are selling concepts or ideas, rather than products, the 20-percent rule is quite limiting. I haven't figured out any way to get around it, other than to reduce the size of the type to "insignificant." Which kind of makes a concept ad irrelevant.
At any rate, since these are newspaper ads and newspapers love type, I'll just share them on our Facebook page and ask for people to share them. It will save us money until I can figure out how to make an image look like the concept "Vote for Democrats." Heh.
I continue to walk as much as possible, and to do the physical therapy exercises, although not daily, as I'd planned to. I'm not a disciplined person. Being required to show up for an appointment was great motivation. Having to report to the therapist that I had or had not done the exercises on my non-appointment days also was motivating. Being completely responsible for my own recovery? Not so motivating at all.
And with that … I think I'll go do my exercises. And then take a walk. And then finish weeding the asparagus bed. And then do a load of laundry while I vacuum and mop my floors. That will take me up to late afternoon, I'm sure. And it will be time to get ready for the visitation at the funeral home. Two long days, coming right up.