Moosejaw - my new favorite outdoor gear shop

Do you know about the outdoor gear company called Moosejaw? I only recently learned about them because they had a super-duper sale on Vibram Five Fingers.

They're having a big gift-card promotion right now, and I'd like to share with you their disclaimer:

Some uninteresting rules about the Free e-Gift Card thing...

1. It's just one free e-Gift Card per order. So if you order two $261 items you still only get one free $51 e-Gift Card.
2. If you order an item and get the free e-Gift Card and then return the item but don't return the e-Gift Card, we'll deduct the amount of the e-Gift Card from your credit. Sorry to be so mean about it.
3. Qualifying item value is after any other applicable discounts and before tax and shipping charges.
4. I love crunchy Peanut Butter.
5. The deal cannot be combined with other promos, is good for in-stock items only and cannot be applied to prior purchases.
6. Excludes products from Patagonia,Yakima, Western Mountaineering, Baby Jogger, Merrell, VIO, Scarpa, Chaco, MontBell, and select skiing and snowboarding products.
7. This deal is good through December 4th, 2011, so please snap to. Marmot ends 11/28.

I especially love number 4. (And I also love crunchy peanut butter!)

From their e-mail confirmation for my order:

Way to go. You've won the best email receipt we've sent out all day. We recommend either printing this receipt and framing it in your foyer or using it as a screensaver. It would probably also be nice for you to forward it around to a couple friends and maybe even an enemy or two.

I will most definitely shop at this website again when I need outdoor stuff. The slight snarkiness (this is just a very small sampling, the website is full of it) appeals to me in much the same way that Southwest Airlines flight attendants' patter does. Or the item-description writers at American Science Surplus. (If you're in or near Milwaukee, this store is a must-see. I'm so sorry my daughter doesn't live there any more. But Nashville is closer to the Middle of Nowhere than Milwaukee was.)

Do you like it when a company adds a bit of humor when they take care of business? Or do you prefer your communication to be more on the straight-and-narrow side?